Alexander Prinz

Alexander is heading the WebIntelligence team of Lufthansa Airlines in Frankfurt. Previously he was the project lead for big data analytics and was involved in architecting key analytics transformation initiatives at Lufthansa. An expert in econometrics, Alexander taps into the power of statistical analysis to forecast customer behaviour and develop highly personalised customer interaction such as marketing campaigns and web site personalization. As such Alexander is always looking for new innovative solutions to provide the best possible offers and promotions to customers. Prior to Lufthansa, Alexander worked as a lecturer at the Warsaw School of Economics and was a research assistant at the Institute for Statistics and Econometrics in Mainz, Germany. Previously he worked as an apprentice banker and public relations manager at Deutsche Bank in Frankfurt. Alexander is a regular lecturer at Frankfurt School of Finance and Management conducting professional training on statistical traps and analytical possibilities as well as on big data developments. Alexander is listed on the Marquis 'Who's who in the world' list, authored a textbook on econometrics and is regularly published in industry trade journals. Alexander holds a doctorate in econometrics.